Type Fundamentals Book

Project Description

This project explores basic typographic concepts like size, scale, and axis while also furthering the combination and cohesive nature of all elements. We are able to do this through the use of both graphic elements and images. The process started by slowly messing with details like tracking, line spacing, and font size until I had a thorough understanding of the skills and was able to combine multiple techniques into one design.

Sketches

Color System

Type Face

Section 1: Univers Light, Oblique, Bold

Section 2: Scale

Section 3: Axis

Section 4: Graphic Elements

Section 5: Image

Mockups