Natureish Social Network
A way to stay connected
In this assignment we learned how to create all sorts of different logos and branding that holds up to the professional standards. We focused on the creative aspect of the brand while also touching on the logistical side by organizing files and completing a full work order.
My personal logo is derived from the concept of nature and the way it connects people to the Earth and to each other. I wanted to create an app that allowed people to connect with each other and their surroundings through creating posts and writing reviews. My creative process started by focusing on the key word of nature which led me to my final logo. It represents the growth in our environment by stemming from a center seed and ending in a leaf. I also wanted to focus on the human connection that nature offers which is why the logo flows round and round and the leaf is tilted like a speech bubble. The colors were chosen based on many of the colors seen in our surroundings to create a peaceful and natural feeling. Once the basic logo and colors were chosen I focused on the typography and applications to make them work with my branding.
